Rok Soba Co-founders, Lee & Shaun (sober since October 2014 and January 2015 respectively), thought long and hard about their brand design and ‘change’ would always come back to them as their most significant word to describe their lives since giving up the devil’s brew.
So, with ‘change’ in mind, they began to develop a bold, empowering and meaningful design that would not only represent their own lives but also that of countless others in a similar situation. Their intricate design evolved after much deliberation, both very determined to ‘hit the mark’ and make a powerful statement. They wanted a brand to inspire.
The Death’s Head Hawk Moth, from which the design is based, can be seen as a representation of your old way of life coming to an end and a new beginning on the horizon. Moths represent darkness, light and transformation. Allow the moth to draw you to the light, just as moths are drawn to the light, and let it be your guide out of the darkness. Moths undergo an intense metamorphosis and the moth is there to help guide you through your time of transformation, perhaps outgrowing your old self to make way for the new, allowing you to spread your wings and take to the sky.
To some Native American tribes, moths were thought to be sacred and powerful creatures, which is why the brothers included other symbolic tribal items within the design. Arrows, for example, can only be shot by pulling them backwards, so act as a reminder when life is pulling you back with difficulties that you will eventually be launched into something better. And the Native American feathers have been used to represent freedom, power, wisdom, trust, honour and respect, and were awarded as a symbol of strength to those who had reached a personal accomplishment or achieved something great for the tribe. The design represents your achievements and something to be extremely proud of.
Finally, the brothers added the wings of an angel to symbolise protection, affection and harmony, and to empower and inspire us to overcome anything that life may bring. They also remind us that we are never alone and can call upon an angel during times of stress, loneliness, confusion, illness or fear.
‘ROK SOBA FACE EVERYTHING AND RISE’ INSCRIBED ON REVERSE OF PENDANT